Articles
Straight answers for tree service owners
The questions owners ask us on calls about ads, leads, no-shows and what marketing should cost, answered in full. Written by Zachary Spencer, founder of Zenith Co.
Leads into estimates
How it worksHow do you cut no-shows on tree estimates?
Most no-shows are set up in the first conversation. Here is how to fix that.
Are Facebook leads worth it for a tree service company?
Why they feel like tire kickers, and the two things that change that.
How fast do you have to call back a tree service lead?
Minutes, not hours. What the research says and how to do it from up a tree.
Paying for leads
PricingHow much should a tree service company spend on ads?
Work back from your own numbers. A budget method, not a guess.
Shared lead sites or your own ads: which should a tree company use?
Renting leads versus building your own. What you keep when you stop paying.
Pay per lead, per appointment, or a retainer: which is better for a tree company?
Each model pays for something different. Pick the one that pays for what you want.
Choosing who runs your ads
About Zenith Co.Keep your crews booked.
If your crews can take on more estimates, answer five questions and pick a time to talk.
See if you qualify
You'll be talking to me on the call.
Questions before then?zachary@