Ads for Florida tree companies
Booked tree estimates. You only pay when the homeowner shows up.
We run your ads. We text and call every lead in your company's name, aiming for under a minute. The estimate goes on your calendar.
Five questions, then pick a time to talk with Zachary.
- 6:12 PMHomeowner taps your adOak hanging over the driveway
- 6:12 PMYour business texts and calls28 seconds after the form
- 6:15 PMEstimate bookedThursday at 9:00 AM, on your calendar
- Wed 5 PMReminder sentThey reply “See you then”
- Thu 9:02Homeowner was thereThe only step you pay forBilled
- One company per service areaWe won't run ads for another tree company in your area.
- No long-term contractEmail us and the ads go off within 2 business days.
- Ad spend stays on your cardThe ad accounts are in your business's name.
Who it's for
Built for companies that already have crews
We take one tree company per service area, so it has to be the right one.
You're a fit
- Established tree companies in Florida
- Two or more crews ready for more work
- Room to put $50+ a day into ads
Not a fit
- New or owner-only businesses
- Anyone who only wants a website
- Anyone who can't show up at the booked time
Sound like your company?Answer five questions and pick a time to talk.
See if you qualifyWhere jobs slip
You lose jobs before you ever see the yard
- The phone rings while you're up a tree or running the chipper.
- By the time you call back, they've booked whoever answered first.
Missed call from (813) 555-0142
Missed call from (813) 555-0187
“Got an oak leaning toward the house...”
(813) 555-0187Thanks for getting back to us. We already booked someone.
Illustrative example, not a real customer.
What a week looks like
Estimates on your calendar before the week starts
You show up, walk the job, and write the quote. You stop calling people back at 9 at night.
Illustrative example, not a client's calendar.
How it works
Watch a lead turn into an estimate
Tap the button to play a test lead. Nobody real is on the other end.
- 01Ads go liveA homeowner in your service area taps your ad and fills out your landing page.
- 02Text and call right awayYour business texts and calls them while they still have the phone in hand.
- 03Estimate booked and remindedThey pick a time, it lands on your calendar, and they get a reminder before you arrive.
- 04You pay when they showYou mark each estimate, and you only pay for the ones where the homeowner was there.
Tap "Send a test lead" to see what the homeowner sees.
Ridge Tree & Land is an example company, not a client.
Our work
Tree companies we've built for
We built all three websites. Visit any of them and see for yourself.
King's Tree Service
“My Google ad is now up and running and we're starting to get calls from it.”Jenniffer, co‑owner of King's Tree Service49 seconds. Tap play for sound.
Andy's PGM
The deal
You pay for estimates that happen
How it compares
- Retainer agency
- You pay the agency every month, on top of ad spend, whether your phone rings or not.
- Shared lead site
- You pay for each inquiry, and the same homeowner's request can go to several companies.
- Zenith Co.
- You pay ad spend on your own card and a one-time setup fee. Our only other fee is for estimates the homeowner was there for.
Typical setups. Some agencies and lead sites work differently.
Ad spend
You pay the ad platforms directly, on your own card. Plan on at least $50 a day, about $1,500 a month. The ad accounts are in your business's name, and you keep them if you stop.
Setup
You pay us a one-time setup fee. That covers your landing page and the text, call, booking, and reminders for every lead.
Per estimate
After setup, you pay a flat fee for each shown estimate. We bill once a week.
What counts as shown
A homeowner booked through your ads, you showed up at the booked time, and they were there to walk the job.
What does not bill
Leads outside your service area. Leads asking for work you don't do. Homeowners who don't show. Duplicate bookings. Estimates you cancel.
You mark each one
Within 3 business days, mark each estimate shown or not shown, the way we set up with you. If you don't mark it, it counts as shown. If a charge looks wrong, email us within 14 days of the bill and we'll check the records and credit any that didn't count.
Your area is yours
Your area is written down when you sign up. While you're in, we won't run ads for another tree company there.
What we need from you
Give us access to your ad accounts and calendar. Keep the open times on your calendar current. Tell us when your service area or the work you take changes.
Term
There is no long-term contract. Email us and the ads go off within 2 business days. The landing page we host comes down with them.
The setup fee and the per-estimate fee are set on the call, based on your area and your mix of jobs, and written into your order form before you pay anything. Every term, explained
See if you qualifyDo the math
What one shown estimate is worth to you
Put in your own numbers. The math is simple:
Average job value×Close rate=One shown estimate
Nothing you type here is sent anywhere.
Each shown estimate brings in
$330You close 33 of every 100 estimates, at $1,000 a job. Hold that number up against the per-estimate fee we quote you.
FAQ
Straight answers before the call
Facebook leads are tire kickers.
A lot of them are. That's why you don't pay us per lead. The ones who fill out a form and vanish still cost ad spend, so we text and call each one right away, before they forget they asked.
What if we get too busy?
Leads can only book times that are open on your calendar, so block off the days you're full. If you're booked out for weeks, email us and we'll pause the ads.
How fast does it start?
Ads go live 1 to 2 weeks after setup is paid and we have access.
Do I need a website?
No. The ads send homeowners to a landing page we build for you. Your website stays as it is.
Is my area still open?
Put your counties in the form when you book. We'll tell you on the call if another tree company already has them.
Keep your crews booked.
If your crews can take on more estimates, answer five questions and pick a time to talk.
See if you qualify
You'll be talking to me on the call.
Questions before then?zachary@