Ads for Florida tree companies

Booked tree estimates. You only pay when the homeowner shows up.

We run your ads. We text and call every lead in your company's name, aiming for under a minute. The estimate goes on your calendar.

Five questions, then pick a time to talk with Zachary.

One lead, start to finishExample
  1. 6:12 PM
    Homeowner taps your adOak hanging over the driveway
  2. 6:12 PM
    Your business texts and calls28 seconds after the form
  3. 6:15 PM
    Estimate bookedThursday at 9:00 AM, on your calendar
  4. Wed 5 PM
    Reminder sentThey reply “See you then”
  5. Thu 9:02
    Homeowner was thereThe only step you pay for
    Billed
  • One company per service areaWe won't run ads for another tree company in your area.
  • No long-term contractEmail us and the ads go off within 2 business days.
  • Ad spend stays on your cardThe ad accounts are in your business's name.

Who it's for

Built for companies that already have crews

We take one tree company per service area, so it has to be the right one.

You're a fit

  • Established tree companies in Florida
  • Two or more crews ready for more work
  • Room to put $50+ a day into ads

Not a fit

  • New or owner-only businesses
  • Anyone who only wants a website
  • Anyone who can't show up at the booked time

Sound like your company?Answer five questions and pick a time to talk.

See if you qualify

Where jobs slip

You lose jobs before you ever see the yard

  • The phone rings while you're up a tree or running the chipper.
  • By the time you call back, they've booked whoever answered first.

Illustrative example, not a real customer.

What a week looks like

Estimates on your calendar before the week starts

You show up, walk the job, and write the quote. You stop calling people back at 9 at night.

Your weekEstimates booked by your ads
Mon
Estimate: oak over the roof8:30 AMReminder sent
Tue
Estimate: palm trimming, 6 trees2:00 PMReminder sent
Wed
Estimate: stump grinding10:00 AMReminder sent
Thu
Estimate: oak removal9:00 AMReminder sent
Fri
Estimate: limbs over the driveway3:30 PMReminder sent

Illustrative example, not a client's calendar.

How it works

Watch a lead turn into an estimate

Tap the button to play a test lead. Nobody real is on the other end.

About 40 seconds.

Every step, in detail

  1. 01
    Ads go liveA homeowner in your service area taps your ad and fills out your landing page.
  2. 02
    Text and call right awayYour business texts and calls them while they still have the phone in hand.
  3. 03
    Estimate booked and remindedThey pick a time, it lands on your calendar, and they get a reminder before you arrive.
  4. 04
    You pay when they showYou mark each estimate, and you only pay for the ones where the homeowner was there.
Homeowner's phone

Ridge Tree & Land is an example company, not a client.

Our work

Tree companies we've built for

We built all three websites. Visit any of them and see for yourself.

LiveTampa, FL

A Tree Surgeons Enterprise

WebsiteMissed-call text backReview requests
What runs behind the site
Estimate formRight on the first screen, so homeowners can ask without calling.
Missed callThe caller gets a text back right away.
Job finishedThe customer gets a review request.
Visit atreesurgeons.net

LivePalm Bay, FL

King's Tree Service

Google AdsWebsitePhoto estimate formJob gallery
Owner testimonial
“My Google ad is now up and running and we're starting to get calls from it.”
Jenniffer, co‑owner of King's Tree Service49 seconds. Tap play for sound.
Visit kingstreecare.com

LiveSarasota, FL

Andy's PGM

WebsitePhoto estimate formService pagesJob gallery
What runs behind the site
Photo estimate formName, phone, the job address and a photo of the tree, in one short form.
A page for every serviceRemovals, crane work, trimming, stumps, storm cleanup, landscaping and sod, each with the crew's own photos.
Call first on phonesThe number is one tap away on every page.
Visit andyspgm.com

How we built each one

The deal

You pay for estimates that happen

How it compares

Retainer agency
You pay the agency every month, on top of ad spend, whether your phone rings or not.
Shared lead site
You pay for each inquiry, and the same homeowner's request can go to several companies.
Zenith Co.
You pay ad spend on your own card and a one-time setup fee. Our only other fee is for estimates the homeowner was there for.

Typical setups. Some agencies and lead sites work differently.

Per-estimate ads 9 terms
  1. Ad spend

    You pay the ad platforms directly, on your own card. Plan on at least $50 a day, about $1,500 a month. The ad accounts are in your business's name, and you keep them if you stop.

  2. Setup

    You pay us a one-time setup fee. That covers your landing page and the text, call, booking, and reminders for every lead.

  3. Per estimate

    After setup, you pay a flat fee for each shown estimate. We bill once a week.

  4. What counts as shown

    A homeowner booked through your ads, you showed up at the booked time, and they were there to walk the job.

  5. What does not bill

    Leads outside your service area. Leads asking for work you don't do. Homeowners who don't show. Duplicate bookings. Estimates you cancel.

  6. You mark each one

    Within 3 business days, mark each estimate shown or not shown, the way we set up with you. If you don't mark it, it counts as shown. If a charge looks wrong, email us within 14 days of the bill and we'll check the records and credit any that didn't count.

  7. Your area is yours

    Your area is written down when you sign up. While you're in, we won't run ads for another tree company there.

  8. What we need from you

    Give us access to your ad accounts and calendar. Keep the open times on your calendar current. Tell us when your service area or the work you take changes.

  9. Term

    There is no long-term contract. Email us and the ads go off within 2 business days. The landing page we host comes down with them.

The setup fee and the per-estimate fee are set on the call, based on your area and your mix of jobs, and written into your order form before you pay anything. Every term, explained

See if you qualify

Do the math

What one shown estimate is worth to you

Put in your own numbers. The math is simple:

Average job valueClose rateOne shown estimate

Nothing you type here is sent anywhere.

$
%

Each shown estimate brings in

$330

You close 33 of every 100 estimates, at $1,000 a job. Hold that number up against the per-estimate fee we quote you.

FAQ

Straight answers before the call

Facebook leads are tire kickers.

A lot of them are. That's why you don't pay us per lead. The ones who fill out a form and vanish still cost ad spend, so we text and call each one right away, before they forget they asked.

What if we get too busy?

Leads can only book times that are open on your calendar, so block off the days you're full. If you're booked out for weeks, email us and we'll pause the ads.

How fast does it start?

Ads go live 1 to 2 weeks after setup is paid and we have access.

Do I need a website?

No. The ads send homeowners to a landing page we build for you. Your website stays as it is.

Is my area still open?

Put your counties in the form when you book. We'll tell you on the call if another tree company already has them.

More answers in our articles

Keep your crews booked.

If your crews can take on more estimates, answer five questions and pick a time to talk.

See if you qualify
Zachary Spencer, founder of Zenith Co.
Zachary SpencerFounder, Zenith Co.

You'll be talking to me on the call.

Questions before then?zachary@zenithcomarketing.com

See if you qualify

List every county you want covered.